This article is a design of the gingerbread villain series adult casual version of the packaging modeling. Compared with the children's version, the same creative background was used: a beautiful black forest magic story, and the product name, font design, company LOGO, and the specific image of the product (human cookies) were unified. However, due to the difference in target consumer objects, the paper structure, design elements, patterns and colors are all different.
1. First, the box takes a common rectangular box and a tapered cone for easy gripping. These two paper structures are mainly done in Illustrator. Use the "Line Segment Tool" to perform stitching of segments to make a more accurate paper pattern. The need to pay attention is to leave the final folded, pasted part, and the location of the bleeding;
2. In terms of the flat design of packaging, there are five main elements: surface, graphics, color, text, layout, and material (texture). We must consider all factors in a comprehensive manner. Let's take a brown rectangular box as an example. First consider the background of the story, so choose to dance as a witch on the packaging as one of the elements.
Create a new graphic file and use the “Pencil Tool†in the toolbox to draw out the image of the wizard woman (more curves are involved in the drawing, such as the use of light pens will be more convenient), open the “Brushes†(brush ) Select a small dot-like stroke from the panel, and a smoother stroke with a dot stroke. Start to draw the basic shape (as shown in Figure 1);
4. Draw the "Gingerbread Man" biscuits that are basically similar to the "Gingerbread Man" children's edition;
5. Let's start with the design of the front of the box. In the overall tone, select the brown color corresponding to the cookie flavor (chestnut cheese). Open the paper structure chart of the rectangle you just made, open the "Color" panel, set the fill background color (CMYK color, reference value K42, M48, Y89, K32), and set the edge line to colorless. This is Rectangular box design of the original version;
6. Copy the three little wizard figures that were just drawn into the human paper type structure diagram. Under the dark brown background, the light-colored wizard figures appear to be abrupt, so consider adding a circle of orange-yellow decorative edges to them. The background is both contrasting and harmonizing. Use the “Pen Tool†to draw a linear path according to the silhouette of the person. Corresponding to the hand-drawn lines of the artwork, a closed path is finally formed, and the fill color is set to a bright orange-yellow color. : The orange-yellow decoration graphics should be located below the witch graphics. After the positions are fixed, both will be selected and the “Object†(Group) command will be executed to form a group for easy copying.
7. Copy the basic graphics of the three witches and the "Gingerbread Man" cookie graphics, and use the "Selection Tool" in the toolbox to adjust the size and rotate the different angles to roughly arrange the display. Location, pay attention to the gap between each other and ensure the same size of the graphics;
8. The following packaging font design, taking into account the fun of the font, the overall style and other factors, so directly use the "Pen Tool" (pen tool) according to the graphics to draw, adjust the font through the node, the text shape lively, and there is a certain In an anthropomorphic mood, the word “human†is composed of three parts of a figure, changing the “man†character's defame into the shape of a boot, making the overall figure appear more lively. Use eye-catching and easy-to-match red as the text fill color;
9. Put the text on the bottom of the picture, but the red and dark brown are not too eye-catching. To highlight the main text on the package, you can copy the red text, fill it with white, and set it to the next layer;
10. Use the "Rectangular Tool" to draw an orange rectangle (reference color values ​​C9, M34, Y93, K5) and select "Rounded Rectangular Tool" to draw a rectangle that is slightly darker than the orange rectangle. Smaller rounded rectangles, which are filled with bright yellow (reference color values ​​C3, M5, Y66, KO), and the two graphics are placed one on top of the other;
(To be continued)
1. First, the box takes a common rectangular box and a tapered cone for easy gripping. These two paper structures are mainly done in Illustrator. Use the "Line Segment Tool" to perform stitching of segments to make a more accurate paper pattern. The need to pay attention is to leave the final folded, pasted part, and the location of the bleeding;
2. In terms of the flat design of packaging, there are five main elements: surface, graphics, color, text, layout, and material (texture). We must consider all factors in a comprehensive manner. Let's take a brown rectangular box as an example. First consider the background of the story, so choose to dance as a witch on the packaging as one of the elements.
Create a new graphic file and use the “Pencil Tool†in the toolbox to draw out the image of the wizard woman (more curves are involved in the drawing, such as the use of light pens will be more convenient), open the “Brushes†(brush ) Select a small dot-like stroke from the panel, and a smoother stroke with a dot stroke. Start to draw the basic shape (as shown in Figure 1);
4. Draw the "Gingerbread Man" biscuits that are basically similar to the "Gingerbread Man" children's edition;
5. Let's start with the design of the front of the box. In the overall tone, select the brown color corresponding to the cookie flavor (chestnut cheese). Open the paper structure chart of the rectangle you just made, open the "Color" panel, set the fill background color (CMYK color, reference value K42, M48, Y89, K32), and set the edge line to colorless. This is Rectangular box design of the original version;
6. Copy the three little wizard figures that were just drawn into the human paper type structure diagram. Under the dark brown background, the light-colored wizard figures appear to be abrupt, so consider adding a circle of orange-yellow decorative edges to them. The background is both contrasting and harmonizing. Use the “Pen Tool†to draw a linear path according to the silhouette of the person. Corresponding to the hand-drawn lines of the artwork, a closed path is finally formed, and the fill color is set to a bright orange-yellow color. : The orange-yellow decoration graphics should be located below the witch graphics. After the positions are fixed, both will be selected and the “Object†(Group) command will be executed to form a group for easy copying.
7. Copy the basic graphics of the three witches and the "Gingerbread Man" cookie graphics, and use the "Selection Tool" in the toolbox to adjust the size and rotate the different angles to roughly arrange the display. Location, pay attention to the gap between each other and ensure the same size of the graphics;
8. The following packaging font design, taking into account the fun of the font, the overall style and other factors, so directly use the "Pen Tool" (pen tool) according to the graphics to draw, adjust the font through the node, the text shape lively, and there is a certain In an anthropomorphic mood, the word “human†is composed of three parts of a figure, changing the “man†character's defame into the shape of a boot, making the overall figure appear more lively. Use eye-catching and easy-to-match red as the text fill color;
9. Put the text on the bottom of the picture, but the red and dark brown are not too eye-catching. To highlight the main text on the package, you can copy the red text, fill it with white, and set it to the next layer;
10. Use the "Rectangular Tool" to draw an orange rectangle (reference color values ​​C9, M34, Y93, K5) and select "Rounded Rectangular Tool" to draw a rectangle that is slightly darker than the orange rectangle. Smaller rounded rectangles, which are filled with bright yellow (reference color values ​​C3, M5, Y66, KO), and the two graphics are placed one on top of the other;
(To be continued)
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