"Entry to WTO" and Product Packaging

China's accession to the World Trade Organization (WTO) means that for Chinese companies, the market competition will be more intense. In the face of accession to the WTO, our enterprises and entrepreneurs should be fully prepared.

After joining the WTO, China's economy will be integrated into the global economic environment. The product packaging standards should be in line with international standards. Manufacturers of export products should in-depth study of foreign product packaging materials and packaging taboos. Such as packaging taboos, Japan taboo "4" and "9" these two figures, therefore, exports to Japan's products, can not be "4" as a packaging unit, like 4 cups, 4 bottles of wine a box Packaging will be unpopular in Japan; Europeans and Americans will be jealous of the "13" and will be avoided in packaging. In addition, in terms of color, Japan avoids green and red, Europe and the United States do not love red and white, Mongolians hate black, etc., and must be carefully considered when designing the color of packaging.

To join the WTO and participate in international market competition, we must attach importance to the promotion and application of commodity bar codes. Product barcode is a kind of mark that is printed on the product packaging and consists of bar code symbols and characters with different thickness and parallel lines arranged in a specific format. It can enable the optical scanning reading device to automatically read and realize the automatic input of commodity information into the computer. Suitable for computer management in large shopping malls and supermarkets. The product barcode becomes the ID of the product entering the shopping mall. Without product barcodes, products can only be sold at low prices in stalls and the export of products will be affected. Emphasis on product packaging, but also pay attention to trademark registration, brand protection, and through a series of means such as product packaging, advertising brand promotion, the establishment of well-known brands. The application of advanced anti-counterfeit technology on packaging, prevention of counterfeit and shoddy products, protection of the interests of producers and consumers, and improvement of product packaging should continue to develop and apply new packaging materials, and pay attention to the environmental pollution caused by discarded product packaging.

Accession to the WTO means that tariffs will be reduced, trade walls will be redundant, and international trade will be conducted in accordance with common rules of the game. However, some non-trade barriers still exist, and product packaging is one of them. The formulation of laws and regulations on national reference product packaging can often play a role in limiting or slowing the import of product products.

In the first half of 1999, the U.S. packaging wooden boxes for China's export products were changed to steamed and sterilized wooden boxes on the grounds of having an insect egg in the wood, which caused difficulties in the export of Chinese products. I believe that the manufacturers still remember memories. Therefore, we must seriously study the relevant foreign laws and regulations on packaging, and take precautions in advance.