Guinness Bird Co., Ltd. was founded in 1987, is a collection of sports shoes, clothing and ancillary products research and development, production and marketing in an integrated enterprise, is the most rapidly growing in recent years, the Chinese national sports brand, has won the China Famous Brand, China Brand-name products, the State Mianjian products, tax AAA-class enterprises such as the honorary title. In the recent 3 years, its business has grown rapidly. At the same time, its business proportion has also shifted from casual sports shoes to comprehensive leisure sportswear and accessories, which has made the company's overall layout more perfect.
Improve the hardware facilities
The company now has a modern standard industrial plant 150,000 square meters, more than 5,000 employees, the country's 27 provinces and cities in the regional sales company. Nearly 5,000 elegant bird brand stores, building a terminal throughout the country, a huge network of monopoly system.
Excellent corporate image
The elegant bird brand and corporate image have been elevated to a new height. In 2002, the company started to develop its own brand, that is, with the vigorous and resolute speed, invited superstar Andy Lau and Cecilia Cheung as brand image spokesmen. Gun and red. In 2006, Guinness Bird made a pioneering move and became a strategic partner with China National Sports Administration Ball Game Management Center, making it the only sports team of China National Golf Team, China National Billiards Team and China National Bowling Team. Equipment sponsors, elegant birds also deserved to become the industry sponsored by the largest number of national sports teams sporting goods brand, its blockbuster sponsorship scale, other sports brand unmatched.
Innovative R & D design team
Guinness Bird Company will further enhance the design and R & D capabilities of new products, maintain good relations of cooperation with consulting agencies, establish close contact with information channels, keep abreast of popular trends, optimize the product mix in light of the consumer preferences of target consumers in various regional markets, Rich product style, in order to maintain the elegant bird brand fashion and reputation.
More than enough tough interpretation of the elegant birds in the private garment industry competitive advantage, companies dare to independent innovation, improve the production process to be presented at the same time invited to star brand endorsement, more perfect heritage objectives. In his speech, President Bird also said that the honorable bird costumes have an extraordinary and progressive spirit and bravely challenged the established development goals. In the face of market competition, as long as they are not willing to retreat, they should be convinced that they are a successful person.