How to evaluate sales packaging under market economy conditions is a concern for every packaging worker. From the perspectives of material value, economic value and spiritual value brought by packaging, the packaging value index system was determined, and the characteristics of evaluation indicators were analyzed.
Under the conditions of the socialist market economy, competition has become increasingly fierce. As a result, there have been a variety of evaluation activities for packaging from different perspectives in marketing activities. The leader believes that: packaging can reduce losses and reduce circulation costs; packaging to enhance the value of their own products, can promote sales; packaging can provide consumers with convenience, reduce losses and so on. Devaluators believe that: packaging increases costs, wastes raw materials, and causes a lot of waste and garbage; deceives packaging and excessive packaging, causing consumers to suffer losses and so on. How to correctly analyze and evaluate sales packaging, and how to comprehensively evaluate various goals such as undamaged packaging, promotional display, and material saving, have become urgent issues to be resolved. For such problems, we should not only stay in qualitative analysis, but should conduct quantitative analysis in depth.
The essence of packaging evaluation is the recognition of the value of packaging
When consumers purchase goods, they often have to consider whether it is cost-effective to buy the same packaged goods or to buy another kind of package. When a product producer chooses a package, it is often necessary to consider which package is more appropriate. The packaging product manufacturer is organized. When producing packaging products, it is often necessary to consider which packaging forms to develop. All of the above evaluation activities for packaging, in terms of their essence, all belong to the evaluation of the value of packaging use, all around the packaging should meet the needs of consumers, producers, operators and the overall social and marketing activities in order to achieve its use The question of value arises. 
Determination of indicators
Since the essence of packaging evaluation is the recognition of the value of packaging, then the index system of packaging evaluation should be determined from the effects of the use value of packaging.
The packaging of goods during production helps to increase the production efficiency of the finished products and reduce the cost. The packaging of good goods in circulation can improve the efficiency of handling and transporting goods and reduce labor intensity and costs. In the consumption, good sales packaging can To the role of silent salesman, to promote sales growth. In addition, it also provides consumers with convenience, saves their time, adds beauty to the environment, etc., and brings many social benefits. Therefore, the evaluation of packaging should be evaluated based on the comprehensive benefits it can bring.
2.1 The material value of packaging
The material value of packaging refers to the utility of packaging to meet people’s needs for material life, sometimes referred to as the practical value of packaging. The basic practical value of packaging is its basic function: it must protect the goods from damage, such as collision, vibration, fragmentation, bacteria, moisture, and chemical reactions. To avoid physical damage to the product is the most basic requirement for packaging. Then, after the storage intactness rate, it becomes the most basic standard for evaluating the value of packaging materials. For different commodities, the packaging should be easy to carry and open; for the repeated opening of the packaging should have a certain degree of durability, and some should have the ability to prevent customers from unauthorized opening during the purchase, after opening the appearance of the resilience and Reusability; visibility of content, controllability of accessibility, stability of product preservation, etc. These basic functions can be examined empirically or experimentally.
2.2 The spiritual value of packaging
The spiritual value of packaging is usually expressed in the form of aesthetic value, cultural value, psychological value, etc., and is associated with people's feelings, desires, interests, beliefs, concepts, etc., so the evaluation is easier to have subjective randomness. The spiritual value of packaging is mainly achieved through the artistic, decorative, novelty and irritation of the design to arouse the attention of consumers, arouse interest, inspire desire, and lead to purchase behavior. Consumers are becoming more and more aware of the authenticity of their products. Because of the exquisite degree of packaging, they often give people a sense of security. The anti-counterfeiting performance of packaging has also become an aspect of evaluating the spiritual value of packaging.
(to be continued)
Under the conditions of the socialist market economy, competition has become increasingly fierce. As a result, there have been a variety of evaluation activities for packaging from different perspectives in marketing activities. The leader believes that: packaging can reduce losses and reduce circulation costs; packaging to enhance the value of their own products, can promote sales; packaging can provide consumers with convenience, reduce losses and so on. Devaluators believe that: packaging increases costs, wastes raw materials, and causes a lot of waste and garbage; deceives packaging and excessive packaging, causing consumers to suffer losses and so on. How to correctly analyze and evaluate sales packaging, and how to comprehensively evaluate various goals such as undamaged packaging, promotional display, and material saving, have become urgent issues to be resolved. For such problems, we should not only stay in qualitative analysis, but should conduct quantitative analysis in depth.
The essence of packaging evaluation is the recognition of the value of packaging
When consumers purchase goods, they often have to consider whether it is cost-effective to buy the same packaged goods or to buy another kind of package. When a product producer chooses a package, it is often necessary to consider which package is more appropriate. The packaging product manufacturer is organized. When producing packaging products, it is often necessary to consider which packaging forms to develop. All of the above evaluation activities for packaging, in terms of their essence, all belong to the evaluation of the value of packaging use, all around the packaging should meet the needs of consumers, producers, operators and the overall social and marketing activities in order to achieve its use The question of value arises. 
Determination of indicators
Since the essence of packaging evaluation is the recognition of the value of packaging, then the index system of packaging evaluation should be determined from the effects of the use value of packaging.
The packaging of goods during production helps to increase the production efficiency of the finished products and reduce the cost. The packaging of good goods in circulation can improve the efficiency of handling and transporting goods and reduce labor intensity and costs. In the consumption, good sales packaging can To the role of silent salesman, to promote sales growth. In addition, it also provides consumers with convenience, saves their time, adds beauty to the environment, etc., and brings many social benefits. Therefore, the evaluation of packaging should be evaluated based on the comprehensive benefits it can bring.
2.1 The material value of packaging
The material value of packaging refers to the utility of packaging to meet people’s needs for material life, sometimes referred to as the practical value of packaging. The basic practical value of packaging is its basic function: it must protect the goods from damage, such as collision, vibration, fragmentation, bacteria, moisture, and chemical reactions. To avoid physical damage to the product is the most basic requirement for packaging. Then, after the storage intactness rate, it becomes the most basic standard for evaluating the value of packaging materials. For different commodities, the packaging should be easy to carry and open; for the repeated opening of the packaging should have a certain degree of durability, and some should have the ability to prevent customers from unauthorized opening during the purchase, after opening the appearance of the resilience and Reusability; visibility of content, controllability of accessibility, stability of product preservation, etc. These basic functions can be examined empirically or experimentally.
2.2 The spiritual value of packaging
The spiritual value of packaging is usually expressed in the form of aesthetic value, cultural value, psychological value, etc., and is associated with people's feelings, desires, interests, beliefs, concepts, etc., so the evaluation is easier to have subjective randomness. The spiritual value of packaging is mainly achieved through the artistic, decorative, novelty and irritation of the design to arouse the attention of consumers, arouse interest, inspire desire, and lead to purchase behavior. Consumers are becoming more and more aware of the authenticity of their products. Because of the exquisite degree of packaging, they often give people a sense of security. The anti-counterfeiting performance of packaging has also become an aspect of evaluating the spiritual value of packaging.
(to be continued)
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