In the home decoration, one of the main materials to be purchased is the ceramic bathroom. For consumers, when buying a bathroom, they are often attracted by their price and style. However, there are many invisible traps in the purchase of sanitary ware. At present, some dealers engaged in ceramic sanitary ware for many years have exposed eight major industry scams, reminding everyone to polish their eyes for consumption.
1. Counterfeit origin
Most of the ceramic sanitary wares in the market are produced in Guangdong. Guangdong products are slightly better in quality, style and brand, and have been recognized by most consumers. It is the use of the consumer's psychology that some unscrupulous businesses, like the "Ou Dian incident" in the floor, will not be Guangdong's ceramic sanitary wares, which are packaged in Guangdong's outer packaging, deceiving consumers, in order to illegal profits.
2, to fake real
In the market, the brand bathroom is closely following the fashion trend in terms of color and style, attracting many consumers' eyes. Therefore, some merchants use the consumer's pursuit of brand psychology to produce some imitation brand style bathroom, but the price is only half or one third of the brand price. Some consumers buy this imitation because they are cheap, but they No brand service and quality assurance.
3, package behavior
Although consumers look at branded products in the store, they are surprised that some bad merchants have adopted the package-adjusting behavior. When they are sent to consumers, they are other brands of the same style. If the consumer disagrees, return the product. If the consumer does not see the flaw, take the opportunity to earn the difference.
4, unclear price tag
In some bathroom shops, not all products have a price tag. Bad merchants often only mark one of the lower-priced items. When consumers ask other goods, they will take the opportunity to raise the price, so that consumers will fall into the price trap of the business design without knowing it.
All of the above are some illegal businesses on the market for the sake of profit. The consumers must beware of the various tricks of the merchants when choosing ceramic sanitary ware. Professionals say that, just in case, consumers still choose some products from regular brands to better.
5, ç‘•ç–µ product low-cost input hardcover housing market
In the bathroom market, the industry pointed out that “the demand for large real estate companies is very large now, but they are also very strong on the price of manufacturers, and the price is very low. Therefore, the brand profit of building materials manufacturers in the hardcover market is very low, even There is no profit."
Many people in the industry agree with this statement. According to a person familiar with the sanitary ware company in Foshan, who did not want to be named, the general ceramic sanitary ware products have their own grades, which are mainly divided into superior products and qualified products (or B products). The so-called superior products are among the ceramic sanitary ware products* The products that are tested to the standard are qualified; the qualified products are the products that are selected from the finished products and are slightly defective. Some of the products are mainly defective due to problems such as color difference, dimensional deviation and flatness. .
6, cost-saving engineering class bathroom to reduce formula standards
With the continuous tightening of the retail market in recent years, home improvement and engineering channels have undoubtedly become the “sweet†in the eyes of many sanitary ware enterprises. In order to seize the engineering market, many companies have revealed the slogan of “engineering-specific productsâ€. Opened a special engineering sanitary ware production line. In this regard, a person in charge of the sales department of the sanitary ware company said that it is unrealistic to open up an engineering sanitary product line. The so-called "engineering* products" are sometimes only produced by small and medium-sized brands on the original production line, reducing the standard of raw material blending. product.
7, the merchant "stealing the dragon to the phoenix"
According to reports, due to fierce competition in the engineering channels, the backlog of sanitary products that have been backed up has been replaced by the “Tiger Cat for Princeâ€, and it has been mixed into the terminal retail market through the replacement of packaging, etc., and the superior products are sold to consumers.
During the visit, the reporter learned that when the superior products and qualified products leave the factory, the standard manufacturers will be marked on the packaging, and the store retail process merchants are also obliged to inform the consumers of the grades of the products purchased. However, there are still some loopholes in the market: bad merchants replace or dismantle the packaging, and sell the superior products as qualified products; the small and medium-sized sanitary ware brands do not pack according to the rules, and the products are packaged according to the requirements of the dealers.
8, agent shady
After visiting the building materials market in the city, the reporter found that the sanitary wares or bathroom products that are now known as the selling point account for half of the country, but the sanitary products that are actually imported are rare. According to Mr. Zhang, a Dongguan agent of a brand of sanitary ware, there are still many black curtains in these counterfeit imported brands.
Mr. Zhang said that he used to work in a second-line brand sanitary ware company in China. He found that the owner of the brand sanitary ware company had no production base at all, and all the companies formed were invested in post-branding and marketing, and the source of the goods was contacted from Chaozhou, Guangdong. The boss asked the manufacturer to produce a product that suits the needs of his company, and then put it on the brand of his company for sale. In order to get close to foreign goods, take a foreign name when you name it. As for why merchants like foreign names? Mr. Zhang’s analysis is mainly to increase the value of the products and the maturity of the products with the help of foreign names, so that more consumers can be attracted and the prices of the products can be sold higher.
At the same time, the reporter found that sanitary products must obtain a full set of certificates such as customs declarations, ocean bills of lading, container invoices, etc., in order to obtain foreign "birth certificates". However, after the reporter visited, it was found that some sanitary ware products that claimed to be imported brands could not produce valid import certificates.
According to industry insiders, customs declarations are easy to get, as long as the sanitary wares produced in China are shipped abroad, after being “packaged†overseas, they are shipped back to domestic sales, so that they get the customs declaration, and the product price increases sharply. Several times. However, this customs declaration* is proof of the import of a batch of goods. Some unscrupulous merchants use the customs declaration and lie that each batch of products is imported. Some consumers do not know much about it and it is easy to be fooled.
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