Corrugated carton packaging and its practical program (1)

One, excessive packaging and moderate packaging

The over-packing manifestations are as follows: too many layers, improper materials, improperly designed structures, excessive surface decoration, excessive packaging functions, high packaging costs, packaging with high-end daily necessities, and so on.

(I) Overpacking

Overpacking generally means that the value of materials and materials used for packaging is too high or too high compared to the product itself. At present, in order to solve the problem of package pollution and save resources, the developed countries regard the reform as an approach to green packaging. The United Kingdom launched the “Packaging is a stripped thing” campaign and called for no longer pursuing excessive packaging. Japan is a country that pays much attention to etiquette, and it has also begun to pack in a fashionable way to save packaging materials and costs; the United States, Canada and other countries believe that "Overpacking is pollution of the environment." While excessively consuming resources, it also produces a lot of pollution. In the Canadian market, 50% of liquid milk is packaged in plastic bags, and 3,000 tons of solid waste is reduced annually. In Beijing, Shanghai and other cities in China and Hong Kong, simple packaging is also used for daily necessities to reduce costs and reduce environmental pollution.

(B) Packing Moderation

1. Combining with the status of “excessive packaging” that has emerged in China, we have proposed the development goals for the appropriate degree of commodity packaging in the future:

- Appropriateness in the customs and practices of commodity packaging. By reassessing the management, customs, awareness, etc. of the "appearance gift package that presents gifts," the role of packaging becomes more practical.
- Reduction of commodity packaging. Under the basic principle of not impairing the function of the packaging of goods, efforts have been made to make the packaging lightweight, adopt simple packaging, reduce the space volume ratio, use the smallest packaging, and play the greatest role of the packaging.
- Adaptation of the environment for commodity packaging. Through the recycling of packaging materials and the ease of handling measures, the cost and environmental load of disposal waste generated by packaging to a certain extent are kept to a minimum.

2, the appropriate standard package

——Space volume ratio, referring to the experiences of some developed countries, it is advisable to control 20% as the upper limit indicator;
- The ratio of packaging fees, referring to the experiences of some developed countries, it is advisable to use 15% as the upper limit indicator;

The above-mentioned space volume ratio and packaging fee ratio can be used as reference when the related departments in China determine the concept of “moderate packaging” and formulate the “moderate packaging” standard.

3, simplify the package

Excessive packaging causes waste of resources and also causes unnecessary environmental pollution. Some developed countries have successively introduced some laws and regulations, such as the United States has imposed a regulatory limit on luxury packaging, excessive packaging exceeds the requirements, then a heavy penalty, in order to force manufacturers to simplify the packaging. Japan even proposed the idea of ​​"zero packaging."

Currently, simplified packaging has become popular in countries all over the world. For example, Hewlett-Packard of the United States has used new cardboard boxes to pack new computers and is welcomed by consumers. The cosmetics industry also allows consumers to return used packaging when they buy cosmetics, giving them a large rebate that benefits both parties; Beijing, China, is governing white pollution, promoting the use of reusable cloth pockets instead of disposable consumer plastic bags, and it has become a new social fashion. Simplify the new trend of packaging. Can greatly reduce packaging waste and protect the ecological environment.

Second, on the over-packaging errors

Because packaging will increase the value of goods, under the conditions of fierce competition in the market economy, this link has increasingly attracted the attention of commodity producers and operators, and some even resort to excessive packaging as a means to extract high profits. For a long time, the problem of excessive packaging of goods (also known as overly deceptive packaging, misleading packaging, etc.) existing in the society is worrying and confusing. It has been observed that the main errors in the packaging of goods (moon cakes) are as follows.

(1) Luxury packaging: In order to win the favor of consumers, producers have changed from rough processing in the past to fine processing, simple equipment to hardcover, and extensive management to fine management. This is an inevitable phenomenon in the production and management of commodities. The development trend is also a sign of the maturing market economy.

However, in the course of this development, an abnormal packaging phenomenon has also occurred at the same time. One of its main manifestations is luxury packaging. The so-called "luxury packaging", from the point of view of value composition, is the cost of commodity packaging is much higher or greater than the cost of the value of the use of goods, ranging from several times, as many as ten or more times, or even more.

(2) Collocation-type packaging: In recent years, due to intensified market competition, the packaging of commodities has also been revamped. Collocation packaging is one of the new “inventions”. For example, in a moon cake that was listed last year, there was a gold fork and a silver knife in a box. The Ming side sold moon cakes and secretly sold high-end cutlery. A moon cake box with such a match, double the identity, price 1376 yuan. The more expensive packaging package than I do not know how many species, is a typical "hanging sheep, selling dog meat."

(III) False Packaging: Many illegal operators use false packaging as an important means to obtain maximum profits.

- False packaging is a kind of "contamination of packaging." Any counterfeit product is a name-brand product that goes counterfeit with high reputation, high credibility and a broad market, and has a good image in consumers' minds.

- "Void" is a typical phenomenon of false packaging. It can be found on the packaging of many commodities, and is particularly prominent in gift packaging. Many countries have formulated strict management regulations and related laws on product packaging. The packaging cost cannot exceed 15% to 30% of the product value, and the packaging cannot be more than one tenth of the volume of the packaged product. If the packaging cost and volume exceeds the standard, it should be formulated as a "commercial fraud" that infringes consumer rights.

(a) (b) (c) (d) (e)