China Sports Industry Summit held a new momentum to promote high-quality developmentDate: 2018-05-26 16:15
On May 24, 2018, the 2018 China Sports Industry Summit ended successfully in Shanghai. The meeting was supported by the State Sports General Administration, sponsored by the China Sporting Goods Federation, and intellectually supported by Beijing Key Way Sports Consulting Co., Ltd., and was strongly supported by the World Sporting Goods Federation and the National Standardization Management Committee. The industry summit takes the theme of cohesion of new kinetic energy and the promotion of high-quality development as the theme. It brings together authoritative persons such as the State Sports General Administration, various sports associations and sports enterprises to explore the high-quality development path of the Chinese sports industry.
A new era of cohesion: truly build the sports industry into a pillar industry and a happy industry
Zhao Yong, deputy director of the State Sports General Administration, attended the summit and delivered a speech. He emphasized that it is necessary to promote the sports industry into a pillar industry and a happy industry from a strategic and overall perspective.
Zhao Yong pointed out that the sports industry is a sunrise industry with excellent social, economic and ecological benefits, and a health industry that benefits everyone. It is in a critical period of rapid development. Guided by Xi Jinping ’s new era socialism with Chinese characteristics, Xi Jinping ’s sports ideas and the spirit of the 19th National Congress, the sports industry should be transformed into a pillar industry and a happy industry.
Zhao Yong emphasized that to turn the sports industry into a pillar industry and a happy industry, it is necessary to target new demands. Including the demand for fitness services, sports events, outdoor sports and leisure needs, training needs, sports supplies, etc. Analyze, target, and release these new needs, realize people's longing for a better life, and promote the development of the sports industry. To develop the sports industry into a pillar industry and a happy industry, it is necessary to develop new products, out of nothing, out of them, out of nothing, and to develop new products around fitness, events, outdoor sports, training, sports goods, sports lottery, etc. To transform the sports industry into a pillar industry and a happy industry, it is necessary to create new formats, vigorously promote sports + and + sports, reduce transaction costs, and improve the competitiveness and catalytic power of the development of the sports industry. To transform the sports industry into a pillar industry and a happy industry, it is necessary to create new models, including the sharing economy model, industrial chain model, and complex model. To transform the sports industry into a pillar industry and a happy industry, it is necessary to cultivate new players, including event companies, sports clubs, sports health centers, sports health food companies, sports goods companies, and technology research and development companies, to detonate the high quality development of the sports industry.
Guide new consumption: In-depth participation in the cultivation process of sports habits
As the organizer of industry executive associations and industry summits, the China Sporting Goods Federation has always been committed to leading the industry. In the report made by Mr. Li Hua, the chairman of the Federation, the new changes in sports industry data and new trends in industry development were interpreted externally. At the same time, in order to seize the strategic opportunity period for the in-depth development of the sports industry, he suggested that all parties in the industry strengthen the construction of independent brands to master the development initiative, deeply participate in the cultivation process of sports habits to build a solid consumption base, take into account the introduction and going out, and continue Deepen standard construction.
Since the establishment of the Industry Summit, the World Sporting Goods Federation has given high support. This year, Mr. Yang Jizheng, the representative of the Asian region, was invited to attend. He specially analyzed the international market data and Chinese practice. The new retail model is profoundly affecting the sporting goods industry. Actively embrace Industry 4.0 to better meet the opportunities and challenges of the new era.
As the key strategic direction of the sports industry, standardization work is highly valued by all parties in the industry. At the same time, the cooperation density between the National Standardization Management Committee and the State Sports General Administration has continued to strengthen, and it has also participated in the summit for the second consecutive year. Sun Wei, deputy director of the Service Standards Department of the National Standards Committee, introduced the development and promotion of sports-related national standards in the past period of time, and shared topics with the new direction of the reform and development of national standards.
Create a new format: cross-border integration leads the industry growth point
As Mr. Zhao Yong pointed out in his speech, the new format is the tipping point and growth point of industrial development. The summit focused on three new formats of competition performance, sports training and smart sports, aiming to lead all parties to focus on industry growth.
As a reformer and promoter of domestic football competitions, Mr. Cai Yong, a full-time executive committee member of the Chinese Football Association, in his keynote speech, focused on the key measures and important achievements of the Chinese Football Association in upgrading brand competitions and expanding the football competition industry chain; In particular, it introduced efforts to upgrade the Chinese Super League tournament brand. At the same time, the Football Association will also promote the overall development of the football industry in the future, further accelerate the cross-integration of football and emerging industries, and continue to expand the boundaries of the industry.
The growth situation of the youth sports training market is strong and breakthrough development results are frequent. In the youth sports segment of this summit, Mr. Zhang Tao, the CEO of the leading company in this field, conducted a comprehensive interpretation of the overall development trend of youth sports, especially on the cultivation of athletic reserve talents. , In-depth IP sharing, event IP creation, professional teaching system and national fitness gripper.
Sports big data is an important part of smart sports, and has been deeply applied in regions where professional sports have matured, such as the United States. Vice Dean of Tisch College of New York University, Director of Sports Management Center, and President of the American Baseball Analysis Association Vince Jenner combined with the application of big data in the field of professional baseball to share in general, especially in terms of sports performance improvement and fan participation behavior analysis. In order to become an important basis for sports organizations to make decisions. He also predicted that sports big data will become an important force driving the growth of sports-related income in the future.
On May 24, 2018, the 2018 China Sports Industry Summit ended successfully in Shanghai. The meeting was supported by the State Sports General Administration, sponsored by the China Sporting Goods Federation, and intellectually supported by Beijing Key Way Sports Consulting Co., Ltd., and was strongly supported by the World Sporting Goods Federation and the National Standardization Management Committee. The industry summit takes the theme of cohesion of new kinetic energy and the promotion of high-quality development as the theme. It brings together authoritative persons such as the State Sports General Administration, various sports associations and sports enterprises to explore the high-quality development path of the Chinese sports industry.
A new era of cohesion: truly build the sports industry into a pillar industry and a happy industry
Zhao Yong, deputy director of the State Sports General Administration, attended the summit and delivered a speech. He emphasized that it is necessary to promote the sports industry into a pillar industry and a happy industry from a strategic and overall perspective.
Zhao Yong pointed out that the sports industry is a sunrise industry with excellent social, economic and ecological benefits, and a health industry that benefits everyone. It is in a critical period of rapid development. Guided by Xi Jinping ’s new era socialism with Chinese characteristics, Xi Jinping ’s sports ideas and the spirit of the 19th National Congress, the sports industry should be transformed into a pillar industry and a happy industry.
Zhao Yong emphasized that to turn the sports industry into a pillar industry and a happy industry, it is necessary to target new demands. Including the demand for fitness services, sports events, outdoor sports and leisure needs, training needs, sports supplies, etc. Analyze, target, and release these new needs, realize people's longing for a better life, and promote the development of the sports industry. To develop the sports industry into a pillar industry and a happy industry, it is necessary to develop new products, out of nothing, out of them, out of nothing, and to develop new products around fitness, events, outdoor sports, training, sports goods, sports lottery, etc. To transform the sports industry into a pillar industry and a happy industry, it is necessary to create new formats, vigorously promote sports + and + sports, reduce transaction costs, and improve the competitiveness and catalytic power of the development of the sports industry. To transform the sports industry into a pillar industry and a happy industry, it is necessary to create new models, including the sharing economy model, industrial chain model, and complex model. To transform the sports industry into a pillar industry and a happy industry, it is necessary to cultivate new players, including event companies, sports clubs, sports health centers, sports health food companies, sports goods companies, and technology research and development companies, to detonate the high quality development of the sports industry.
Guide new consumption: In-depth participation in the cultivation process of sports habits
As the organizer of industry executive associations and industry summits, the China Sporting Goods Federation has always been committed to leading the industry. In the report made by Mr. Li Hua, the chairman of the Federation, the new changes in sports industry data and new trends in industry development were interpreted externally. At the same time, in order to seize the strategic opportunity period for the in-depth development of the sports industry, he suggested that all parties in the industry strengthen the construction of independent brands to master the development initiative, deeply participate in the cultivation process of sports habits to build a solid consumption base, take into account the introduction and going out, and continue Deepen standard construction.
Since the establishment of the Industry Summit, the World Sporting Goods Federation has given high support. This year, Mr. Yang Jizheng, the representative of the Asian region, was invited to attend. He specially analyzed the international market data and Chinese practice. The new retail model is profoundly affecting the sporting goods industry. Actively embrace Industry 4.0 to better meet the opportunities and challenges of the new era.
As the key strategic direction of the sports industry, standardization work is highly valued by all parties in the industry. At the same time, the cooperation density between the National Standardization Management Committee and the State Sports General Administration has continued to strengthen, and it has also participated in the summit for the second consecutive year. Sun Wei, deputy director of the Service Standards Department of the National Standards Committee, introduced the development and promotion of sports-related national standards in the past period of time, and shared topics with the new direction of the reform and development of national standards.
Create a new format: cross-border integration leads the industry growth point
As Mr. Zhao Yong pointed out in his speech, the new format is the tipping point and growth point of industrial development. The summit focused on three new formats of competition performance, sports training and smart sports, aiming to lead all parties to focus on industry growth.
As a reformer and promoter of domestic football competitions, Mr. Cai Yong, a full-time executive committee member of the Chinese Football Association, in his keynote speech, focused on the key measures and important achievements of the Chinese Football Association in upgrading brand competitions and expanding the football competition industry chain; In particular, it introduced efforts to upgrade the Chinese Super League tournament brand. At the same time, the Football Association will also promote the overall development of the football industry in the future, further accelerate the cross-integration of football and emerging industries, and continue to expand the boundaries of the industry.
The growth situation of the youth sports training market is strong and breakthrough development results are frequent. In the youth sports segment of this summit, Mr. Zhang Tao, the CEO of the leading company in this field, conducted a comprehensive interpretation of the overall development trend of youth sports, especially on the cultivation of athletic reserve talents. , In-depth IP sharing, event IP creation, professional teaching system and national fitness gripper.
Sports big data is an important part of smart sports, and has been deeply applied in regions where professional sports have matured, such as the United States. Vice Dean of Tisch College of New York University, Director of Sports Management Center, and President of the American Baseball Analysis Association Vince Jenner combined with the application of big data in the field of professional baseball to share in general, especially in terms of sports performance improvement and fan participation behavior analysis. In order to become an important basis for sports organizations to make decisions. He also predicted that sports big data will become an important force driving the growth of sports-related income in the future.
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