On December 9th, the 21st Chengdu Home Expo will kick off Shanda and attract many well-known sanitary ware brands to participate in the exhibition, which will further promote the in-depth development of the custom decoration industry chain, and also help sanitary ware enterprises expand the southwest market.
According to the relevant person in charge of the Chengdu Home Expo Organizing Committee, the exhibition covers the home decoration, furniture, home appliances, lighting, cabinets, kitchen appliances, ceramics, bathroom, wallpaper, curtains, hardware, ceilings, paint, diatoms. Mud, floor, doors and windows, custom home and other housing renovation industry chain. On the second day of the exhibition, the 2nd Chengdu (Winter) Home Improvement Knowledge Lecture Hall will be held, and more than 10 senior experts with rich experience in home inspection, hydropower transformation, decoration and materials selection will be invited to explain the whole process of house decoration and “beforehandâ€. In the event, after the event, the construction of the three-phase pollution prevention system. It is very unique in terms of user experience, and it is also helpful for the promotion of word-of-mouth in the exhibition.
Chengdu Jiabo will form a customized industrial chain, and the enterprise can test the water experience marketing.
Experiential marketing will not be outdated for a long time. If consumers want to pay for products, they need to let consumers choose and determine the purchase intention. Of course, the lack of on-site experience consumption, product unilateral propaganda will only be too pale and powerless. If the bathroom brand can put the bathroom products in real-time display, then the experience marketing value that guides consumption through experience is fully reflected.
Observing the decline in experiential marketing revenues in other industries, as long as there is a problem similar to the Malthusian trap. That is, the marketing and promotion crowd began to solidify, and the consumption power of the population declined. When new consumers embrace this concept, product sales themselves will explode. Moreover, coupled with the fueling of financial attributes, this growth will cause the entire industry to explode.
However, sanitary products are used as durable consumer goods. Experiential consumption can not only promote the promotion of product functions, but also make the industry rejuvenate. However, avoid the hardening experience mode, which can be developed through multiple sensory experiences. The faucet's tactile experience, materials and functions take advantage of different senses, and if you want to expand the experience, you can zoom in on the experience area.
The dilemma of experiential marketing comes from the solidification of consumer groups. The key is to promote in the market, and to form brand impression through concept marketing, one is the promotion of concepts, and the other is the cultivation of consumption habits. The two complement each other. When the consumer population begins to grow steadily, it will naturally create a new round of market enthusiasm.
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