Both elegant and stylish: a thriving French watch

When it comes to wristwatches, everyone will certainly think that their hometown is Switzerland, conditioned on reflection, which is not the case. The Swiss watchmaking industry is indeed a global leader, but the true homeland of European timepieces is France. Whether it is the Basel Watch Fair or Geneva Grand Prix, Swiss watches seem always stereotyped. The French watch is different, from the jewelry brand Paris, Boucheron, to the very creative local watch brand Heboling, are attaches great importance to with the overall shape of the match, the French fashion exquisite fashion extends to the wrist, created with Swiss watch different personality tags.


Speaking, the history of French clocks is rather bumpy. From the 16th to the 18th centuries, all the other European countries that once led the same period in various aspects of France increased their demand for clocks and watches from the royal family to the nobility. In addition to the pursuit of accuracy, they also paid attention to the beauty. A large number of watchmakers came into being, the watch industry for a very prosperous moment.

However, the political turmoil eventually caused the watch industry is not easy to survive. In the mid-16th century, the fierce religious war broke out in France, where the foreign war ended. The successive years of war led many Christians to flee. Among the fugitives were many watchmakers and goldsmiths, who fled to Germany, England and Switzerland, and escaped to Switzerland in the Jura Mountains, where the climate is harsh. No one expected, in the future this barren land will create a new industry line - Swiss luxury watches.


Today, 90% of French watch industry concentrated in the Franche Comté region in the Jura Mountains, including Besançon as the center, east of Switzerland. Some small watchmaking workshops are still adhering to the traditional handmade watchmaking skills, to accept special, extremely complex watch orders. At the same time, a group of new-generation watchmakers are slowly gathering. Undoubtedly, the French watchmaking is looking for a way to suit its own future.

Take a look at the representative of the French watch brand:

1, still the United States Paris CHAUMET

Beautiful jewelry encounter wonderful machinery, the United States and Paris is such a charm of the immeasurable jewelry watch brand. Its founder is Queen's jeweler of Napoleon, founded in 1780. Former French First Lady Carla Bruni is wearing her jewelry in public.

In 2012, Chaumet watch design continue to uphold bold new and superior purpose, create a series of new watches. One of the most representative of the Attrape-moi ... si tu m'aimes (if you love me) series of new watches, with its classic heritage and elegant innovation has been favored and selected for the 12th Geneva Haute Horlogerie Grand Prix watch.


2, Boucheron BOUCHERON

The same as the jewelry watch brand, Boucheron presents a distinctive artistic style. Inspired by the source of many of the animals in nature, adding a color gem interpretation, full of agility. And it uses its own advantages and advanced mechanical watches to cooperate, such as GP's Golden Bridge Tourbillon Peacock feathers, the Swiss independent watch brand MB & F raised owl big eyes time display.

This year's Basel watch show, Boucheron launched a new Reflet watch series, deep ties between the brand and the French blood. As long as the sapphire crystal mirror gently breath, you can see the hidden Square Fontainebleau Square and the secret holographic image (HOLOGRAM).


Boucheron Reflet watches

3, Michel Herbelin

Hepburn is the French homegrown watch brand and was founded in 1947 in Charquemont, in the Haut Doubs on the French-Swiss border. It is a small town with a long tradition of watchmaking and at least thirty world-renowned watchmaking brands. Heboling has always maintained the dedication of handicrafts and watch the superb cultural heritage, with a distinctive aesthetic creativity to design each one is full of French elegance and timeless wrist Pierre products. In 2010 the French watch sales champion.

The most popular on the market is the Hepburn Ladies Watch, which has more than 3,000 retail locations worldwide. Most popular in China is the pearl series female form, watch dial with solar radiation pattern, dial Roman numerals on the dial classic romance. Unique design of the nano-polished metal beaded strap just like romantic Galaxy, intoxicating heart.


4, Pierre Lannier

Pierre Lannier from the fashion capital of Paris was founded in 1977, with a typical French style, pay more attention to the daily fashion and practicality. All products are designed by the local fashion design team exclusive, bright colors, cool shape, with a Swiss-made movement, 1500-3000 yuan price highly cost-effective.


5, SAINT HONORE (Saint-Paul)

The family has over 100 years of history in Paris, from its earliest watchmaking studio to its own watch brand, which is now one of the most professional watch brands in the French mainland.


This year marks the 50th anniversary of the establishment of diplomatic relations between China and France. During the French watch exhibition in China several times, the most recent one is the SALON PRECIEUX Paris luxury jewelry salon held in Shanghai from November 26 to 28. Xiaobian that, to some extent, the French watch in the mid-range watch market share in China, both elegant and stylish French watch is being more Chinese consumers agree.


Shanghai held SALON PRECIEUX Paris luxury jewelry salon


Shanghai held SALON PRECIEUX Paris luxury jewelry salon


Shanghai held SALON PRECIEUX Paris luxury jewelry salon


(Text / million watch world Fuxue Ting)


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