Beer manufacturers change prices by changing beer bottle capacity

In the past two years, beer malt and beer transportation costs have risen. For beer companies, it is indeed difficult to follow up without raising prices. The open price increase is definitely a piece of crusade. Therefore, many companies adopt the “invisible approach”. For example, in the Wuhan market, the 580ml of fresh snow has been identified on the bottle as “recommended retail price of 1.7 yuan for non-staple food stores”, but almost all retail The price of the shop is 2 yuan. The packaging of "Rongge Pavilion" has changed from 600ml to 580ml, but the channel purchase price has not been reduced.

The major brewers also quietly make a fuss about beer bottles. The previous 630ml and 640ml beer bottles have become fewer and fewer and replaced by 600ml bottles.

Market share is of vital importance. Generally, it will not increase the price of existing products. Instead, it hopes to raise prices by pushing new varieties, thus repositioning market prices. At present, several varieties of China Resources Snowflake have no price increase, but recently Snowflake will launch a new product and it is estimated that the wholesale price of each box will increase by 1 to 2 yuan compared with the existing same-grade wine.

Reprint must specify: Chinese bottle net

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