Beauty designer Chen Cui: designer of famous entrepreneurs

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Chen Cui International Design and Design Director Chen Cui

“Works represent everything we have”


Chen Cui was born in Taiwan. After graduating from university, she worked at a tooling company in Taipei, doing large-scale projects such as department stores. Although it is very hard and heavy to do large-scale tooling, sometimes I can't go home all night, but Chen Cui likes this kind of challenge when she was young. The experience of her early years also shaped the atmosphere in her design . However, this kind of life that is reversed day and night and overtime is not suitable for girls. In addition, considering that the life of the tooling is generally only 5 years, Chen Cui hopes to challenge the more difficult and invest in a larger design, which also prompted her to focus on high-end later. Villa and model room.


In 1997, Chen Cui came to Shanghai with her husband. At that time, the decoration of the mainland was just getting started. The decade of Chen Cui and her husband working in Shanghai was exactly the decade of the development of the mainland decoration industry, from the initial 500,000. Renovation of a villa, after 10 years, turned over several times, Chen Cui's career also followed her footsteps to step by step. Perhaps there are no mainland decoration companies with hundreds or even thousands of people. Chen Cui’s studio is small, but small and exquisite, just like her career, there are not many villas made every year, absolutely impossible and running. Companies go compared, but each set is a boutique. She told the author, "Customers will be assured of our exquisiteness and will be assured that the business will be handed over to me. The work represents everything we have."


Focus on every detail related to design


Although she is a very senior designer in Taiwan, Chen Cui is very low-key and rarely attends some activities in the industry. Once her assistant took her to receive the award, and next to her position is the father of Hong Kong's interior design, Gao Wen'an. She has done villa decoration for many successful entrepreneurs, but she doesn't like to promote herself by the reputation of these entrepreneurs. Even her works can often be seen in the magazine media, but she rarely accepts the media as a designer. Interviews and events build momentum. She likes to devote more time and energy to her own design, and she is immersed in her work.


When you take your career as a task, then work can only be a job, but when you take your job as a career, your attachment and love will make it different and dazzling. Chen Cui loves design, not only in her pursuit of this career for many years, but also in the kind of enthusiasm she revealed in her eyes when introducing design life. In Chen Cui's personal studio, there are magazines and books on the wall, many of which are collections of foreign design works. For the works inside, Chen Cui can almost be counted.

In the life of Chen Cui Ai travel love design, in the interview, she shared thousands of photos with the author. For designers, tourism is not just about traveling, but also feeling the beauty of the local customs. They often don't see themselves in their photos, but record details that many ordinary people would ignore, such as the layout of the blankets, the angle of illumination, the pattern of the balcony, and even the beading of the stairs, the design of the doorbell, and so on.


When visiting a foreign church at a time, most visitors will marvel at the grandeur of the church and the exquisite murals, but Chen Cui has left a deep impression on the church glass and also caused her to think. "The church glass made in China is not carved. It has not only engraving but also every mechanism is nuanced. How much is this kind of fraud?" One of the conditions for a good designer is that the design of the decorative materials and the use of the design techniques are well-versed. Even in a small street and alley in the UK, Chen Cui never stopped thinking about her. She focused on every detail she saw, everything related to design.

Carefully interpret low-key luxury with details


We mentioned that Liang Zhitian would think of his simplicity. He mentioned that Shi Nanqiao would think of his space magic. He mentioned that Song Weijian would think of his new Jiangnan formal language. When he mentioned Chen Cui, he would think of her. The low-key glamour that is displayed in the works, and the gorgeousness of the female at the same time is the delicate and masculine atmosphere of women. Her design is gorgeous but not unassuming, using atmospheric methods to interpret the overall space, but using delicate language to create every detail of the space.

“My guests liked the small details I made, such as lighting, engraving, and a lot of details. They felt that our details were more exquisite, the shape of the stone, the various shapes, and the aromatherapy glass top. They felt that Our details are stronger than others." In Chen Cui's work, the author saw some very romantic and meticulous decoration. In one case, there is a ship in the living room that is bigger than the table. The 1.5-meter-high boat can not only be used as a boat. Crafts and can also sleep inside, imagine, lying on a boat in the sunshade is not as free and comfortable as floating in the sea. There is also a tall cabinet with a castle on the top of the cabinet, overlooking it from the upper floor, like a real fairytale castle. Chen Cui called these dreams of entrepreneurs, and by talking to them, she tried to understand their true needs and longing for life, and then use design to realize their dreams of home.


Compared with himself in his 20s, Chen Cui now pays more attention to the practicality and functionality of space while creating a low-key interior. “It’s basically designed for practical use. Every designer can do it. After life experience, there will be more practical things.” Chen Cui pays attention to the design of the storage space, and some are also very cleverly designed. For example, in one case, one side of the wall is a very fragile mural, but inside is a shoe cabinet, and this inspiration comes from her travel abroad to visit the museum. There are many modern art in the museum, how to deal with the surface relief. After the designer's own changes, the idea of ​​such a pitch function and aesthetics is now formed.

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