Asda Selects FLB's Packaging Design

Selection of ASDA Scope FLB-type Pharmacy

Asda has redesigned its range of private label drugs and diagnostic products as non-food commodities that will focus on continuing good value.

The FLB brand of branding and packaging consultants has established a range of services including first aid, cough and cold, indigestion, pain relief, allergy relief and diagnostic product packaging design.

The core design includes two wide-band images that have crossed over with a white signal overlapping the health sector. The name of the product is shown in a white band. Color helps determine different categories.

Simon Arundel, manager of Advanced Packaging Design ASDA, said: This launch is in line with our strategy to continue providing non-food products with great value for customers under the Asda brand. The FLB model fulfilled our brief presentation of a clear, credible design that could span a wide variety of products.

Colin mechanical seal, executive creative director FLB type, said: This consistency is the key to short-term, so we must create a flexible design that will be far from the number of different products. In addition, trust is very important when customers are choosing off-site remedies, so the design must meet our expectations, the position in the pharmaceutical industry and the status of other brands.