In recent years, under the impetus of the national environmental protection policy, water-based environmentally-friendly coatings have developed rapidly. Water-based coatings are a relatively new type of coatings in the coatings market. They are characterized by water as a diluent, no organic solvents, and harmless to the human body. The market is warmly welcomed. However, looking at the paint market in 2016, it has “suddenly smashed a bit of goldâ€, and various publications about art paints have emerged in an endless stream. It seems that the limelight of water-based paints has been robbed, and art paints even have some “later†meaning. .
Reason: Why art paints "become later"
According to an analysis of the “2016-2021 China Waterborne Environmental Coatings Industry Market Demand and Investment Consultation Reportâ€, the reason why art paints will later surpass the water-based paints for three reasons:
First of all, many companies' art paint brands are direct foreign brands, skipping their own funds and time investment in technology research and development, greatly reducing cost investment, shortening the production and promotion cycle; and already mature product series. The sales channel has been fully protected by the trust of dealers.
Secondly, the aura of artistic coatings imported brands can directly upgrade the level of products to high-end positioning. While high prices are guaranteed, it can also be recognized and affirmed by the middle class and above, and the scope of consumption is further expanded.
Finally, because there are foreign marketing experience first, art paint can be guaranteed in both construction technology and after-sales service, which will save the company a lot of trouble and burden.
In contrast to water-based coatings, many water-painting brands are independently developed and founded by enterprises. Not only are the resources for technology research and development and trial and error during the establishment period huge, the production and promotion process in the later period is also costly, and the time span of the entire product chain is more It is a prohibition for some coating companies that want to enter the waterborne coatings market.
These congenital difficulties may be the reason why water-based paints have been brought up by art paints. After all, it is the nature of enterprises to follow shortcuts. I believe that "Since they are all environmentally friendly products, the market effect is the same. Of course, which one is better and which one is simple" is Introduce the general mentality of art paint companies.
Thinking: Who is better at art paint PK water-based paint?
Art paint is mainly about artistry and diversity. Although it is always emphasized that it is environmentally friendly, the introduction of its composition and environmental protection has always been missing. Even its own water-based or oily properties are vague. . Moreover, it is only the introduction of foreign products as they are, the core technology and the production initiative are not in their own hands. To put it bluntly, the enterprise acts as the agent of these brands.
However, as soon as the water-based paint debuts, it is based on the health and environmental protection, and it is clearly stated that water is used as a solvent to ensure the environmental protection of the product. Although it has been slow and difficult on the road of technology research and development, every step has been taken out in a down-to-earth manner and many breakthroughs have been made.
Although the current art paints in the coatings market are temporarily superior, in the long-term perspective, the development prospects of water-based environmentally friendly coatings are more promising. After all, water-based environmentally friendly coatings have undergone a period of precipitation and accumulated a certain foundation, but art paints The road to future development is hard to assert. It is a test that will take time to lose.
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