In the spring of 2012, adidas Originals launched the Originals White Space Project in nine cities around the world to bring together the original spirit of brand advocacy in collaboration with young women artists from different fields. The China area specially invited young artist Yan Wei, through his own inner exploration, with 2012 spring and summer adidas Originals women's products as the source of inspiration, the female representative Fan Bingbing is the prototype of the creation, to create the originals myth clover myth space. On April 6, Fan Bingbing and Yan Wei jointly unveiled the exhibition to share their inner attitudes. Edison Chen also congratulated and witnessed the opening moment of space together with all the guests.
Adidas Originals emphasizes that according to the different traits of women, it shows its own unique originality, expressing the passion, talent and creativity unique to women. This time, the "Clover Blank Space" project is launched. Each participating city will have a "blank space" provided by adidas Originals. The specially selected female artists will give full play to their own ideas and create a unique art space for themselves , To show the world its own unique creativity. Yan Wei, as a young artist who always insisted on his original faith, was fortunate to become a specially invited representative of China and share his inner beliefs and spirits with all his fellow women in his unique artistic language.
Myth, originally intended as a myth, transliteration of myths. Inspired by the 2012 adidas Originals Girls' Collection, Yan Wei draws the clover logos, stripes, stars, black and white ash and other elements from her and draws upon her unique artistic language to tell an aesthetic fairy tale. The clover symbol under Yan Wei's evolution evolves into a trefoil forest symbolizing tenacious vitality. The stripes evolve into a symbol of wisdom. The star pattern evolves into a firefly symbolizing persistence and courage. Black and white ash turns into a whirlpool representing impermanent life. After she has gone through the inner world of her own, she has experienced the baptism of clover forests, the wisdom talks with her people, and the gratitude of fireflies to regain the enlightenment of facing impermanent life. Yan Wei hope through my own myths, so that women through their own inner search, find the real power of their own.
Fan Bingbing as a representative of the female model, as well as the protagonists of the works of Yan Wei prototype, to express our understanding of women's self-attitude. "Stick to yourself and get yourself back" is Fan Bingbing's faith in yourself and her unique femininity. Not long ago, by the well-known fashion photographer Chen Man surgeon, Fan Bingbing and Yan Wei co-star interpretation of the latest ads are also shot in space. adidas originals This cooperation with representatives of women in different fields is precisely hope that through their original attitude and insistence on the dream, so that more women feel the spirit and strength of Originals.
Exhibition information
originals myth
Clover Mystic Space - Origins White Space Project presented by Yan Wei
Exhibition time: April 6 - April 15
Exhibition Address: Sanlitun Road, Chaoyang District, Beijing No. 11 North Village Sanlitun N2-41 North, ZAN8 art space