2014, the intelligent development of home appliance industry deepens the reform in three aspects

If people think that the impression of smart home appliances is still on TV, then the 2014 China Household Appliances Expo (referred to as the Home Expo), which just ended, shows that the entire home appliance industry has begun to set off a wave of intelligence.

Home Expo: Intelligent Everywhere

Intelligent is the theme of this year's home fair. According to the reporter's observation, the exhibits of various companies this year have shown an unprecedented enthusiasm for embracing intelligence. Smart TVs, smart air conditioners, smart refrigerators, smart washing machines and other products are readily available. Even electric kettles, air purifiers and vacuum cleaners can be intelligently controlled. .

At the exhibition site, Chinese and foreign companies such as Changhong, Samsung, Siemens and Jiuyang exhibited their own smart products, while Haier showed people the U+ smart life operating system. With this system, users only need 12 seconds. Realize interconnection with all intelligent terminals.

It is understood that based on this platform, a full range of home appliances such as home appliances, lighting, curtains and security in the user's home can achieve inter-brand and cross-product connectivity. Simply put, the U+ Smart Life Operating System provides users with an instant access to a smart life. Users can easily and easily build their own personalized smart homes on this system.

According to the relevant person in charge of Haier Group, Haier will continue to optimize the smart life experience according to the needs of users. Not only the home products, but also the wearable products, the behavior of the elderly and the children in the home are expected to communicate in real time.

Intelligent is not only reflected in the power products. At the exhibition, the reporter found a first electric kettle with the mobile internet intelligent control technology in China's domestic market. This smart electric kettle named Seymour Xiaozhi has built-in Broadcom's W ifi chip, which uses Shanghai Qingke's Easy-link technology, and both the IO S system and the A ndroid system have corresponding A PP downloads. It is easy to control multiple mobiles from anywhere through the network, or you can control multiple kettles in your home with one mobile phone.

It is understood that Xiaozhi's A PP control software provides up to 18 boiling water modes including tea, foamed milk, and rice paste, as well as a complete reservation function. A PP can also boil, dechlorinate, cool and keep warm the kettle according to the needs of the user. In addition, A PP can intelligently configure the operation panel and provide relevant knowledge of boiling water and water according to the water demand of the user.

The compressor company Embraco also came to join in the fun, and launched a new generation of refrigeration solutions Wisem otion at the show. The most innovative aspect of Wisem otion is that it is the world's first home linear oil-free compressor solution. This new concept will bring about a revolution in home cooling, which offers more possibilities for structural design and intelligent control of refrigerators, while bringing new experiences in food preservation, energy saving and quietness.

Embraco President Roberto H. Cam pos said: Wisem otion is driving the dream of the home appliance industry to 'develop future refrigerators'. The domestic refrigeration market will achieve a huge technological leapfrog through this solution.

Intelligentization has become the mainstream of consumer demand

On December 4 last year, the Ministry of Industry and Information Technology issued 4G licenses to the three major operators, which marked the official entry of China's telecommunications industry into the 4G era. Yang, a deputy director of the Institute of Telecommunications Research of the Ministry of Industry and Information Technology, said that the rapid development of the Internet and communication technologies has greatly promoted the popularity of smart home appliances. 4G communication speed is fast, network spectrum is wide, and communication is flexible. The superior performance of intelligent performance provides effective support for the huge and complex communication transmission of smart home appliances.

With the maturity and wide application of network and communication technologies, the continuous improvement of information technology, the maturity of infrastructure and technical conditions, and the increasing demand for high-level home appliances, consumers are becoming more mature and rational in the consumption of high-end home appliances, agreeing with a penny. A share of goods, willing to pay for home appliances that can meet the high quality of life needs.

According to a survey released by Aowei Consulting (AVC), 97% of consumers have demand for smart home appliances according to their current lifestyle. Smart home appliances have become the mainstream trend of home appliance consumption demand; smart home appliances are safer and more convenient. Comfortable, energy-saving, environmentally friendly, able to simulate a variety of people's intelligent thinking, can automatically optimize the working methods and processes, remote control by users, will drive consumers to change consumption habits and lifestyle.

Aowei Consulting (AVC) predicts that by 2015, smart TV penetration will reach 85%; from 2015 to 2020, smart washing machines, air conditioners and refrigerators will explode, and market penetration will increase from 15% to 45%, respectively. % increased to 55%, 6% increased to 38%. In the next few years, more household appliances will enter the intelligent era, smart appliances based on digital, triple play, Internet of Things, big data, cloud computing and other application technologies will be The backbone of information consumption.

Future trends: big circulation, big data, big interconnection

Luo Qingqi, a senior expert in the industry, believes that this year's home fair will open the curtain of the booming development of smart home appliances. For a long time, the home appliance industry has been floating a variety of smart product concepts, but only thunder does not rain. A very important reason is that companies are looking for the right time and the right platform. Because for the enterprise, the release of new products is valued by the value brought by the platform, especially the influence of the platform and market diffusion. On the platform of the home fair, mainstream companies are competing to show off smart products, which can more directly understand the user's needs and feedback.

Yu Weixing, president of Aowei Consulting (AVC), believes that under the impact of the Internet wave, the household appliance industry in 2014 will continue to deepen changes in three areas. First, the rapid development of e-commerce will continue to promote the transformation and upgrading of traditional retail formats; second, the huge value added by new formats such as big data mining to the industry; and the third is the interconnection of industrial intelligent ecosystems.

Ovid Consulting (AVC)'s full-category e-commerce monitoring data shows that the proportion of sales of home appliances online has been increasing. Home appliance companies are gradually grasping the law of the operation of e-commerce, and regard the operation of e-commerce as the top priority of the future. Under such circumstances, e-commerce will gradually become the main battlefield for sales in the future for a long time.

Yu Liangxing believes that the big data strategy has formed a three-point consensus in the home appliance industry, namely: big data will become the strategic assets and core competitiveness of enterprises, and the competitive advantage of future enterprises comes from the ability to interpret data and respond quickly. Data entrants will not be able to participate in a new round of competition; big data can capture the real needs of users, form differentiated products and user experiences, and bring competitive advantages and experience improvements that are difficult to replicate; big data has huge Value, but the value is difficult to mine and the solution is immature.

For the home appliance industry, the intelligence in the context of the Internet is a topic that cannot be avoided. Yu Liangxing said: Home appliance is a typical traditional industry, but to transform and upgrade under the Internet tide, it is necessary to use Internet thinking to transform. But this is by no means abandoning traditional manufacturing. Instead, it uses the Internet's 'openness, equality, collaboration, and sharing' mechanism, embodying the 'customer-centric' spirit to re-engineer products and internal processes, thus laying the foundation for adapting to the Internet. Industrial ecosystem.