The world's leading professional outdoor sports brand - The North Face 2012 "go wild" brand theme activities officially started in Mogan. Adhering to the advocacy of "never stop" brand spirit The North Face, successfully launched last year, "all the way to the north," designed to encourage everyone in the North to find outdoor exploration to find their own coordinates of life, activities not only set off outdoors The craze for sports at the same time became a hot topic in the community at the same time. This year, The North Face adheres to the spirit of insisting on never ending brand and launches the theme activity of The North Face "Going Wild". It advocates everyone walking outside, discovering, releasing, harvesting, going wild and interpreting life together A possibility. To this end, The North Face in particular, together with the famous director Lu Chuan, directed by Sun Bin, Xi Zhinong, Sun Mian, Zhang Xiaoyan, the different "go wild" stories of the heroine, inspire everyone Find a go wild reason, take the first step to "go wild."
On the day of the event, The North Face made a special interpretation of the concept of "going wild" in the bare heartland under the natural environment. Director Lu Chuan himself opened the mystery of the short film "Going Wild" and the media partners and guests from all over the country were the first The audience in the open air theater with the director's lens, experience a visual "go wild" journey. When the protagonist of the protagonist of the original national team climber coach and athlete Sun Bin, wildlife photographer Xi Zhinong, "New Weekly" president Sun Mian and well-known charity volunteers, travelers Zhang Xiaoyan came to the scene, and director Lu Chuan, The North Face China total Manager Zhong Jingwei together lit "go wild" brilliant fireworks shine through the Mogan Valley moment, the audience was pushed to the climax, The North Face 2012 "go wild" was officially launched.
"Go wild" conference "full game"
Unlike traditional brand launches, The North Face's Go Go campaign is held in the Moganshan Valley, surrounded by long mountains. During the two-day event, the media and guests were grouped by drawing lots to participate in the entire project. In the meantime, The North Face designed an out-of-town "go wild" strategy for participants in the field to organize group interaction for the participants and organize a hiking experience on the following day. A series of outdoor furnishings (such as the flag of departure, photo frames to go wild, piled stones, drifting ships) and interactive games (tents, team photos, bonfire dinners, etc.) not only double the go wild atmosphere, Near the distance between participants. In order to enhance the fun of the 7km trek on the second day and also to consider the team's ability to collaborate, The North Face set up various group games for this trekking experience. After completing 7km of each team, The scores of the games were evaluated and lottery draws. After the event, the guests all expressed their profound feeling of the "going wild" fun to be passed by the brand side.
About "going wild"
"Go wild" reason <br> life in the city, we were working a variety of fast-paced life, mechanization, high-intensity weight of almost suffocated, subway crowds every day, the cycle of work, urban air pollution are Make our lives seem stressed. Life should not be like this, life has another possibility, a new world awaits you to explore, to discover that she and the familiar city is completely different: there is a wonderful paradise, there are harmonious fauna and flora members, colorful Gorgeous natural beauty; there is a new self, waiting for you to look for, so that another soul is completely purified, the body is free to release; there are some like-minded friends waiting for us to meet, mutual respect and sympathy. The North Face believes that throwing away all the complexity, go outdoors - in the nature of their own release, with "go wild" together to interpret another possibility of life.
The definition of "going wild" has two meanings: going to the wild and experiencing nature; b. Losing the shackles and releasing the wild go wild is the burden of unloading identity, status, relations and interests, A sincere curiosity, toward the outdoor world. Going Wild is the best way to get out of urban stress and to go outside to experience nature's life. With Go To, we can achieve 3R, ie release, rediscover, rediscover, reconnect to the world. There is always a reason for each "going wild" person to motivate him / her to take the first step and continue each step.
"Going wild" means "going wild" is different from pure traveling. It is a outdoor sport entirely created by outdoor enthusiasts. Going wild encourages everyone to go outdoors, integrate into nature, exercise and purify their minds. Everyone, as long as they are willing, can choose such a lifestyle and philosophy of life to release themselves from the natural environment and look at the world from a different perspective.
Going wild is one of the best ways to get out of urban stress. By going outdoors, we can explore the wonders of nature and the beauty of nature. Let you rediscover the world and re-know yourself.
On the way to "go wild," you may meet like-minded "donkeys," where there is no disparity in social status, no stakes in the relations of interest, equality of all, and the rediscovery of the most intimate connection between people.
Go wild for them
Lu Chuan - Director - Director Lu Chuan once filmed "Hoh Xil", which appeals to people to protect Tibetan antelopes by describing the state of existence of one million Tibetan antelopes living in Hoh Xil. He said outdoor experiences are invaluable to him, allowing him to stop and listen to the breath of nature. He said he felt the existence of life in the outdoors. It is also such an experience that he finds himself truly in need of what. He said that in unpolished natural life, the tension of life is overflowing and people can not help thinking about the seemingly ambitious but ubiquitous theme of the relationship between man and nature and people, and these experiences are precisely for his future The director's road offers inspiration and themes. So this time he used the lens to record four stories to share with everyone and encourage people to go outdoors and go wild.
Sun Bin - Former National Team Mountaineer Coach, Well-known Chinese Mountaineer, The North Face Athlete - He said "Mountaineering is like concentration of life," and he enjoys such a "high altitude" sense of accomplishment. Surrounded by nature, watching the changes in the light and shade in the mountains, is the most primitive and most pristine beauty that truly lies between heaven and earth. Once, he boarded the snowy mountains overnight, cold wind cut face people want to give up, just then the first day of a new light slowly sprinkled on him, glacier majestic heroism panoramic view, amazing visual Unparalleled shock. At that moment, he felt that life needs a life-long experience and the most real sense of life in nature. To go wild, for him, is a challenge to self again and again, self-breakthrough, better ourselves. Heart, is the most wild mountain.
Xi Zhinong - famous wildlife photographer and environmentalist - he chose to use the camera as a human eye, and all life should have shared the same blue sky with human beings. We are the priests of all things. He believes that mankind has always been a part of nature. Man is the most comfortable state only in nature. Walking outside, into nature, it will allow you to see beyond all your imagination of the United States, it will make you feel never before, heartfelt happiness. Into the natural, become the air, spring, eliminate the distance between man and nature.
Sun crown - "New Weekly" <br> president he believes that "go wild" has a kind of magic, makes it easy to tear camouflage, to listen to the voice of the heart, into the environment. Here, you can feel the purest emotional connection between people, soul and body. Outdoor sports not only changed his view of relationships, but also changed the relationship between him and his son.
Zhang Xiaoyan, a well-known charity volunteer and traveler - She met all kinds of people and things on her way to "go wild". Life should have filled these "unexpected encounters." Travel is not to evade reality, because reality is everywhere and can not be evaded. The road in the world is ubiquitous, but only the one we walked through is the one that is associated with our soul. Whenever someone asks her, why go? She will tell you: because the road is the home of our lives.
About The North Face
The North Face is an important member of the VF listed company in the United States. Founded in 1968 and headquartered in San Leandro, California, USA, the brand is dedicated to providing state-of-the-art products to experienced mountaineers, skiers, endurance runners and explorers. Products are sold worldwide in professional mountaineering, backpacking, skiing, top sporting goods retailers and large specialty outdoor product chains including mainland China, Hong Kong, Taiwan, Japan, South Korea, the Philippines, Thailand, Singapore, Nepal, Mongolia, Australia and New Zealand and so on. For additional information about The North Face, visit the company's website at